One in every four women will experience domestic violence in their lifetime. This staggering statistic is the reason why Empire Beauty Schools will once again host its annual National Day of Beauty, a system-wide fundraising initiative to support the victims of domestic abuse on a local, and very much needed, level.
On Saturday, October 15th each of Empire’s 105 school locations in 23 states will open its doors to women, men and children of all ages for haircuts, coloring, nail services and more. 100% of the proceeds from these beauty services will benefit local domestic violence shelters in each school’s community. Empire students are selling $5 service cards to customers to be redeemed the day of the event, which means that clients will receive services at a fraction of the already discounted student salon prices. Walk-ins are also welcome. To date, Empire Gives Back and the National Day of Beauty program has raised more than $250,000 to support local shelters, and aid in the fight against domestic violence.
“Beyond fundraising and local shelter support, we have incorporated an educational platform into the Empire curriculum to train our students on how to recognize the signs of domestic abuse,” says Franklin K. Schoeneman, chairman and CEO, Empire Education Group. “This is an epidemic that surprisingly often reveals itself in the chair of a stylist. Whether through a shared confidence or visible signs of abuse, hairdressers are often faced with this issue and without training, are unsure how to respond. I am proud to say that our students are equipped with the information they need to comfortably point victims to the National Domestic Violence Hotline.”
The schools also support their local shelters throughout the year with additional fundraisers, free salon services and educational endowments for residents.
To find an Empire Beauty School hosting the National Day of Beauty visit: http://www.empire.edu/locator.html
For more information on the Empire Gives Back program visit: www.empiregivesback.com
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