Participants will have the opportunity to attend Cosmoprof as the first ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report on their findings via posts on Twitter and Facebook, giving the entire industry access to these new beauty discoveries, and further enhancing Cosmoprof North America’s social media presence. Not only will this be a new and exciting initiative, giving the show a fresh and unique component, it will also foster an environment for these budding professionals to meet and network with exhibitors and industry leaders, potentially securing future employment.
Trend Watch at Cosmoprof North America
Jan 19th, 2011