Inspired by Greta Gerwig's highly anticipated film “BARBIE,” OPI joins Warner Bros. and Mattel in ushering Barbie from the big screen into the real world with OPI's Barbie the Movie Collection.
The nine limited-edition shades tap into the fun-in-the-sun, dance-all-night, every-day-is-your-best-day themes of the movie, and the names, which were conceptualized with the film’s director and writer, channel the film’s feel good energy.
“OPI is excited to partner with Warner Bros. and Mattel for this collection. Barbie represents empowerment and inclusivity, which are core values of OPI,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With a nail color for every mood and moment, the OPI consumer is poised to do anything. When it comes to using color for self-expression, there are no limits, just as there are no limits to what the wearer can accomplish.”
Nail enthusiasts can embrace the current Barbiecore trend with four mood-boosting pinks in crème and metallic finishes, including a bold, saturated magenta hue. In addition to Barbie’s signature hot pink, the collection also includes three bright shades of lemon yellow, sky blue and shimmery baby blue. Two glitter shades with iridescent, silver and pink foil particles round out the collection and add extra sparkle to the spectrum of fun, vibrant hues.
“The pink aesthetic is a fashion and beauty staple, and this collection’s hero shade Hi Barbie!–a catchphrase from the upcoming film that is already taking the internet by storm–epitomizes the Barbiecore trend,” adds OPI Global Director of Color Equity Jill Bartoshevich. “The collection’s palette of nostalgia-evoking hues offers consumers a taste of escapism with an array of joyful colors.
The collection includes the following colors:
- Bon Voyage to Reality!: Leave it all behind in this nude pink crème.
- Every Night is Girls Night: Barbie is the life of the party in this iridescent glitter.
- Best Day Ever: Every day’s the best day in this pink glitter.
- Feel the Magic: Come on and feel the magic in this deep pink crème.
- Welcome to Barbie Land!: A perfect shimmery pink for a perfect pink place.
- Hi Barbie!: A hot pink crème that’s literally so Barbie.
- Hi Ken!: Be a perfect Ken in this bright yellow crème.
- Yay Space!: A shimmery baby blue that’s out of this whirl.
- My Job is Beach: A mid-tone blue crème that’s so beach.