“Don’t leave the low hanging fruit. In other words, it’s easier to retain a current customer than to find a new one, and the best way to do this is to make sure that you are a value to your current clients. Try these tips:
Pay attention to them during their visit.
Use their name at least three times.
Give them a genuine compliment.
Offer them their beverage of choice or their favorite scent of hand cream.
All of these personal connections are opportunities for you to show that you truly care. Your regular clients are your best form of advertising/marketing when they rave about you and your services to their friends. Remember, current clients, quite literally, pay your paycheck. Never assume they’ll always come back to you; give them a reason to want to.”
For more important success tips and marketing lessons from Millie Haynam, visit the NAILPRO Sacramento show on November 15, sign up for Nailpro Nail Institute on November 16 and keep reading the magazine for her amazing articles.