Where and How Are My Products Produced?

Per GlobeNewswire, in 2020, the global nail polish market surged to $18 billion from an early estimate of $10.5 billion, outpacing sales for the lipstick category of cosmetics, the economic activity indicator. As a result, the number of nail polish brands launched during the past two years has increased to seize their share of the market opportunity. In this article, I will describe the where and how of nail polish production, what factors might influence the manufacturing decision of brand owners and the possible impact of that decision.