Beauty Collection debuted their Beauty Curator program on February 18th with their first Beauty Curator, influencer Dawn McCoy of BeautyFrosting.com. The program is a monthly initiative that will feature popular online beauty influencers. These beauty influencers will be guest blogging about their favorite beauty trends and products on the Beauty Collection blog as well as featuring Beauty Collection products on their own sites. Beauty Collection will also have a dedicated area on the sales floor featuring the influencers’ fave products. A new influencer will be selected each month to offer variety to the program.
As one of beauty’s biggest influencers, Dawn invited 40 of her top network influencers and media friends to join and experience what Beauty Collection has to offer in regards to spring treatments, products and trends. It was a beauty love fest!
Check out Dawn McCoy’s adorable nails:
At the event, guests enjoyed cupcakes and signature cocktails while receiving mini treatments from brands, including Gorgeous Cosmetics, Lorac, Darphin, Jane Iredale, Daily Concepts and Gold Sin.
We are excited to share the news that NAILPRO‘s Stephanie Lavery will be Beauty Collection’s Beauty Curator for April!
Beauty Collection currently represents over 350 prestige and salon beauty brands with over 30,000 unique products chosen for their quality and distinctiveness. Owner Shawn Tavakoli, attributes Beauty Collection’s success to its focus on customer service and product selection that has created a large number of loyal fans (including celebrities who patronize the stores daily). “Everyone at Beauty Collection work hard to fulfill the brand promise, Curators in the Art of Beautiful. We know the importance of social media and hope to utilize this program to court the newest beauty influencers, but also with their unique profiles, we will likely reach a completely untapped consumer.”
[Images: Beauty Collection]