Zoya Uses Periscope to Launch Their Summer 2015 Collections
If you haven’t already tried out Periscope, now you have a good excuse: Zoya just introduced their new Summer 2015 Island Fun and Paradise Sun collections through the live broadcast app.
Last week, lacquer addicts tuned in via Periscope as Zoya Creative Director Rebecca Isa revealed the new colors and answered questions that viewers tweeted in in real time. Isa also recommended her favorite products for bold eyes and lips to wear in conjunction with the beachy new lacquer colors. The 15-minute clip was available for view for an additional 24 hours after its broadcast. For those who missed it, it can now be re-watched on Youtube here.
Today Zoya did a follow-up Periscope broadcast giving an insider’s peek at the warehouse where the polish bottles are filled. They showed a huge batch of empty Zoya Nana bottles going down conveyor belts, being filled with polish, then getting capped and sealed. You can still watch the video on Periscope until the morning of May 15th (granted you have an iPhone or iPad, as it is not yet available in the Google Play store), or tune into Zoya Nail Polish on Youtube anytime after that when the more permanent video will be uploaded there.