Cosmoprof North America expanded to Miami, FL this year with a three-day show, held Jan. 23 – 25, 2024.
The leading B2B beauty tradeshow serves as the ideal destination for brands seeking to maximize their business potential in North, South and Central America, along with the Caribbean Islands and the East Coast of the United States.
Over 700 exhibiting beauty brands, with more than half being first-time exhibitors at Cosmoprof North America, presented their latest offerings across diverse beauty categories. These included hair care, skin care, fragrance, makeup, and nails, in addition to Cosmopack, dedicated to the entire beauty supply chain, of which the machinery sector was a major highlight. The show highlighted exhibitors through curated areas such as the Country Pavilions, introducing emerging global beauty brands to the US market, and Discover Beauty.
Brands like Sutra Beauty, Platinum Seamless, Solano, Nicky Clarke, Ella + Mila, Aprés Nail, Paris Lash Academy and more had booths on the show floor to showcase their upcoming and fan-favorite products.
Education also remained a key focus, with attendees benefiting from insightful seminars and panels at CosmoTalks and Cosmopack Education, covering topics like “Unpacking Latin American Beauty Markets” and “E2E Integrated Innovation.” The Retail Safari, an innovation-only tour conducted in partnership with WSL Strategic Retail, explored retailers shaping the future of beauty in the America.
The fun didn't end when the show floor closed for the day. On Tues, Jan. 23, Cosmoprof held its official North America Miami Launch Party at the Sunset Vista Ballroom at the convention center with fun, drinks and networking opportunities with industry leaders, influencers and professionals from around the world.
The next night, Wed. Jan, 24, the Beauty Launchpad team attended two celebratory events with Sutra Beauty and Scruples Hair, with Sutra celebrating its partnership with Gabriel Samra and Scruples celebrating the return of William Whatley as Creative Education Director.