OPI Taps Pyper America Smith

OPI Pyper America Smith – Lincoln Park After DarkOPI has enlisted model and The Atomics guitarist Pyper America Smith to be the official brand ambassador for Infinite Shine. Shortly after announcing the addition of 30 of its most iconic shades to the longwear lacquer line in July, the North Hollywood, California-based manufacturer unveiled Smith in a fresh new ad campaign. But the social media influencer isn’t just a pretty face for the brand; Smith will also share her favorite Infinite Shine shades and nail looks with her more than 688,000 followers on Instagram. “At OPI, we strive to speak to the professional, but the consumer plays a very important role,” says Suzi Weiss-Fischmann, cofounder and brand ambassador for OPI. “Pyper is the perect person to convey the Infinite Shine message, driving consumers to ask for Infinite Shine at the salon level.”

[Images: Courtesy of OPI]

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