EzFlow’s New Optimize It! Base Coats Will Make Gels Pop

EZ_DSP_OptimizeIt_AngledOne of the most highly anticipated products shown at Cosmoprof North America is now available! EzFlow’s new Optimize It! Base Coats work underneath sheer and neon gel polishes to give smooth out nails plus give depth and add brightness to colors. If you’ve ever worked with sheer or neon gel polishes colors, you know that sometimes it can be tricky to get a nice, opaque bright color without adding too many layers of product.

The Optimize It! Concealing Base Coat is pigmented with a soft nude hue to hide nail imperfections and add beautiful depth to sheer gel colors while the Optimize It! Brightening Base Coat is pigment with white to intensify neon and bright gel polishes for a striking, luminescent finish.

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Shown on right: EzFlow TruGel Candy Land without EzFlow TruGel Optimize It! Concealing Base Coat; on left with base coat.
Screen Shot 2015-12-10 at 12.28.50 PMShown on right: EzFlow TruGel Rodeo Queen without EzFlow TruGel Optimize It! Brightening Base Coat; on left with base coat.

EzFlow TruGel Optimize It! Base Coats will be available in January 2016 in a 6-piece display and open stock.

See ezflow.com for more details.

Images: EzFlow

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