The hybrid polish category continues to grow with the addition of China Glaze EverGlaze. The two-step system includes a base color and top coat that set completely without the use of a primer or UV or LED lights and is designed to stay chip-free for up to 10 days. “We are thrilled to answer our customers’ needs for extended wear color. No UV light required,” says Marwan Zriek, vice president of marketing for Los Angeles, California-based American International Industries. Available in 48 colors, the new lacquer simply swipes off with acetone-based remover and is set to debut in early 2015.
[Image: China Glaze]