For fall 2013, Gelish Soak-Off Gel Polish has released 6 brand new shades that embody the idea of mystery and seduction. The Under Her Spell Collection is inspired by lace, tulle, velvet, and leather, and ultra-feminine sensibilities. CEO and founder of Gelish, Danny Haile, calls it “the most seductive and intoxicating gel-color collection of the fall season.”
“The power of femininity and sensuality played a big role when it came to choosing the concept and creating the colors,” Haile said. “Ultimately, I wanted the colors to captivate and be strong, yet womanly at the same time.”
Below, the brand gives a behind-the-scenes look at the seductive collection, which is available now in stores: