Pantone's 2024 Color of the Year, 13-1023 Peach Fuzz, Embraces Mind, Body & Soul

Concurrent with the announcement, Pantone has collaborated with Shades By Shan to deliver a Peach Fuzz-inspired variant of The Lip Shine, "designed to enhance every individual's warmth and natural beauty."Pantone's 2024 color of the year, 13-1023 Peach Fuzz, is a gentle color that sits between pink and orange and "whose all-embracing spirit enriches mind, body and soul," per the company.

The "warm and cozy shade" is intended to evoke tactility, caring and community, a sense of sanctuary, subtle sensuality, and collaboration. At the same time, Peach Fuzz delivers the humanity of the mind, body and soul, per Pantone, while delivering "beauty to the digital world."

Concurrent with the announcement, Pantone has collaborated with Shades By Shan to deliver a Peach Fuzz-inspired variant of The Lip Shine, "designed to enhance every individual's warmth and natural beauty."

The lip product delivers a bold, bright, yet soft and subtle effect for any skin tone, per Pantone.

The selection is the 25th Pantone Color of the Year. For context, Pantone's 2023 color of the year, 18-1750 Viva Magenta, was "rooted in nature descending from the red family demonstrating a new signal of strength," while 2022's Veri Peri was a tone "encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone."

"Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our well-being. An idea as much as a feeling, Pantone13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

"Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute.Pantone“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important–that being the comfort of being close to those we love," said added Laurie Pressman, Vice President of the Pantone Color Institute. "The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul. In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities. We look forward to continuing this for many more years to come.”