When defining style, Gen Z are all for identifying themselves through "aesthetics" or "-cores."
These are defined as visual art styles, often accompanied by fashion/beauty styles, subcultures or music genres, usually originating from social media.
With ‘aesthetics’ and ‘-cores’ being the key drivers of fashion and beauty trends, Beauty Daily by Clarins decided to delve into TikTok & Pinterest data to find the fastest-growing aesthetics & cores for summer 2023 amongst consumers.
Here's what they found to be the top six trending aesthetics for summer 2023:
With the new Barbie movie launch this July, Pinterest searches for ‘Barbiecore’ have increased +2,000% up from last year. It has garnered 505.5 million views on TikTok - and the trend is defined by all things pink. ‘Barbie pink nails’ has also increased +200% in searches on Pinterest from last year.
2. Sofia Richie Aesthetic
Sofia Richie is paving the way for celebrity style this summer, with #sofiarichiestyle garnering 372.3 million TikTok views. Following her wedding, we've also seen a +8,500% increase in Pinterest searches up from last year. Her style embodies TikTok's 'quiet luxury' aesthetic, and the influencer exemplifies laid-back, tailored minimalism.
From loose waves to iridescent eyeshadow – 'Mermaidcore’ is in. With the launch of the highly anticipated "The Little Mermaid," it's no surprise the hashtag #mermaidcore has 363.4 million views. Searches on Pinterest have also increased by +2,000% from last year. 'Turquoise nail designs’ have also shot up in interest on Pinterest searches, increasing +200%.
4. Coconut Girl Aesthetic
The 'coconut girl aesthetic' embodies all things tropical. Coined in 2021, the aesthetic is rising again as a leading summer trend increasing in Pinterest searches up +5,550% from last year. With the #coconutgirlaesthetic hashtag at 106.3 million, the aesthetic embodies Y2K surfer girl style. The look embodies hibiscus prints, effortless air-dried hair, dewy bronzed skin and hydrated, glossy lips.
'Sirens', known as the dark, edgy sisters to mermaids, is an aesthetic on the rise – increasing +10,000% in Pinterest searches from last year. With #sirencore generating 66 million TikTok views, the aesthetic is defined by dark hair, crochet outfits and seductive dark make-up. 'Siren eyes' are especially trending, characterized by sharp inner corner eyeliner that elongates the eyes.
'Blokettecore', by definition, is the aesthetic of stereotypical British 'bloke' culture style meets hyper-feminine coquette. Increasing +10,000% in searches on Pinterest Trends from last year, the aesthetic is characterized by baggy football t-shirts, mini skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.