Wildlife SOS is asking animal lovers and polish enthusiasts to show off their toes with grey tones on social media, Thursday, Aug. 12, 2021, in conjunction with World Elephant Day.
Wildlife SOS is a conservation organization dedicated to protecting and saving elephants and other wildlife in India.
The campaign aims to raise awareness for endangered wild elephants and elephants suffering in captivity for tourism use in countries like India and Thailand. 
Courtesy of Wildlife SOS
Many captive elephants in the tourist trade suffer from chronic foot damage caused by walking on blistering-hot city streets and stepping on sharp debris. These injuries require constant care, but often receive little or no treatment.
“Now is the time for people to kick off their shoes or wear their best sandals and paint their toes grey to show the world that they care about saving endangered elephants,” said Wildlife SOS CEO Kartick Satyanarayan.
How To Participate in Toe Grey:
- Choose your favorite nail polish in any grey tone.
- Suggest a grey color for your clients' pedicure, or paint your own toes grey!
- On Aug. 12, take a photo of their/your feet, and post on your social media channels.
- Tag @wildlifesos, #toegrey and #worldelephantday.
- Go to the website to donate a pedicure to an elephant in need.
- Wiggle your toes and feel good about making the world a better place for elephants!
“Typically, World Elephant Day focuses on the plight of all elephants; this year we are bringing extra attention to the condition of the feet of elephants that are kept in captivity,” said Satyanarayan.
