Nordstrom Partners With Its First Black-Owned Vegan Nail Polish Brand

Àuda.B products
Àuda.B products

Àuda.B has launched at Nordstrom, the first Black-owned vegan nail polish brand to partner with the department store.

Nordstrom now carries 17 of Àuda.B’s polish shades, curated specifically for Nordstrom.

The brand offers a Glam Nail Care Kit featuring five essential polishes including the top coat, base coat, cuticle oil and two neutral polish colors. 

The gel-like nail lacquer is vegan, 10-free, gluten-free and PETA-certified.

"Our partnership with Nordstrom is a monumental moment for the company. This opportunity allows the multifaceted beauty enthusiast to experience luxury nontoxic nail lacquer with inclusive shade offerings and superior pigments for all skin tones," Àuda.B founder and CEO Samara Walker said. "Nordstrom’s values and mission to diversity aligns with our core customer by providing an experience for all customers at every touch point of their beauty experience."

More in Industry News