Elaine Watson Introduces Her New Nail Brand

Elaine Watson has been a licensed nail technician for 21 years, a global educator for an internationally known nail product manufacturer for 10 years, worked as a judge on Oxygen’s reality show, Nail’d It!, and has done nails for NAILPRO magazine. She has now taken all the business skills she used to mentor other nail professionals on and begun to utilize them herself as she leaves her “safe” and steady paycheck to independently pursue her dream of creating useful products to better the lives of other nail techs.

Launched this summer, Watson’s new nail product brand, Nailebrity, has just introduced its very first product: Take2 It’s Not a Wrap!. Take2 It’s Not a Wrap! is a revolutionary new base coat film to be used with any polish, gel, or glitter that allows for extended wear and no soak removal. The film sticks to and fully covers the nail plate and is peeled away when the user is ready to remove the color. This drastically cuts down the removal time of gels and glitters, plus spares nails the agony of soaking and scraping. “I took my time coming to market with this product because I tested nearly 30 wraps until I discovered this film. While there are certainly other products in this category, the most important thing that sets mine apart is the way the film adheres to the nail without interfering or added bulk,” shares Watson. “Once applied, it’s almost invisible, and your forget it is even there…until it’s time to remove and that takes only seconds.”

Take2 It’s Not a Wrap! is available in two packages: the first set contains two sets of 10 uniquely sized base coats for fingers and toes, a mini mail file, wooden manicure stick, and step-by-step instruction for a salon price of $4.50 while the second contains 10 sheets of 20 uniquely sized base coats for fingers and toes for a salon price of $37.50. See more at nailebrity.com.

[Images: Nailebrity]

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