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Known officially as Pantone 18-1750, Viva Magenta "descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known," said Pantone Color Institute Executive Director Leatrice Eiseman.
Eiseman said the color communicates power in an assertive, not aggressive, way. “It’s a color that really vibrates with vim and vigor, that demonstrates a new signal of strength, which is something we all need for a more optimistic future."
According to Pantone, "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."
Check out this nail color similar to Viva Magenta from The GelBottle.