The Look Our vibe is unmatched—it’s New York meets Miami. When you walk in, you feel as though you’ve just arrived at your favorite, most stylish homegirl’s house. The loft-style space features wall-to-wall hardwood floors, clean lines and a modern aesthetic that’s punctuated with lush fabrics and stylishly cozy furniture. I wanted to create a visually and energetically stimulating space where all women feel welcome when they come in, relaxed during their stay and inspired when they leave.
Signature Services Our most popular service is the Gel Manicure + Classic Pedicure. This $65 service includes a foot soak, nail and cuticle grooming, exfoliation, massage and polish for the toes, and nail and cuticle grooming, massage and gel polish for the fingernails. Customers love to add nail art and a healing clay foot masque to this service. In addition to a full menu of nail services, we also offer lash extensions; brow threading, waxing and tinting; and henna art on the fingers, hand and arm.
The Goods We use our own nontoxic, vegan, cruelty-free and 5-free Pear Nova nail polish and gel polish, as well as Madam Glam for enhancement services, as they too are vegan, cruelty-free and boast a 9-free formula. We also retail our Pear Nova lacquers in individual bottles in addition to our special collections.
The Outreach We regularly donate to local domestic violence awareness organizations. Pre-COVID, we were inviting domestic violence survivors into our studio for days/evenings of pampering—we hope to host another NovaCare day soon!
Social Life We post our nail art, service options and promotions on Instagram to our now 15k supporters. This not only gives clients ideas for their next visit, but it also helps tremendously with obtaining new clients.
Owner: Rachel James
Staff: Seven booth-renters and employees
Benefits: Free services, employee discounts on products, flexible schedules and opportunities to work with the Pear Nova brand on celebrity clients, at events and for editorial campaigns.