Some of the biggest names in music and entertainment are painting their ring fingers with purple lacquer to raise awareness for domestic violence. In August, Safe Horizon, a New York-based nonprofit organization dedicated to helping victims of domestic violence, launched its third-annual #PutTheNailInIt social media campaign. Supporters are encouraged to paint their nails and donate to the cause through October, which is Domestic Violence Awareness Month. To kick off the campaign, Safe Horizon debuted a 30-second PSA featuring country music star Jana Kramer, actress Kyra Sedgwick, musician Dave Navarro, “The View” cohost Sunny Hostin and journalist Tamron Hall. In addition to giving victims the chance to share their stories, Safe Horizon has a new focus for this year’s campaign. “We want to start a conversation with children about domestic violence,” says Brian Pacheco, director of public relations for Safe Horizon. “When we talk about victims going to shelters, we often forget that more than half of the people living in the shelters are children.” Pacheco says that if more adults paint their nails to raise awareness, it will help get kids comfortable talking about the difficult topic. To donate or learn more, visit putthenailinit.com.
What do you think of the social media campaign by Safe Horizon? Let us know in the comments below!
[Images: Photo: Instagram/@kramergirl]