Nails Have No Gender: Eliminating Gender Bias in Your Nail Business

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What is it about doing nails or having our nails done that denotes gender? Nothing, other than that those who provide and receive professional nail services have been traditionally categorized as “female.” The premise that only women get their nails done, and all clients want their nails decorated, limits our ability to appeal to more clients and treat them as unique individuals. Given the predominance of “female” clients, nail professionals have a significant opportunity to diversify.

Fun fact: More than 55 years ago, I was misgendered in the birth announcement published in the local newspaper based on the spelling of my first name.

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