Get all the latest industry news in your inbox. SUBSCRIBE

Orly recently unveiled their experiential Color Labs in Los Angeles, California, where clients can create custom nail colors using an app.

 

View this post on Instagram

 

A post shared by ORLY (@orly) on

Clients watch as the Color Labs mixologists bring their custom shades to life at the color bar. The space holds events such as master classes for nail art, color theory, ongoing artist in residence with well-known nail artists and collaborative pop-ups with other brands.

 

View this post on Instagram

 

A post shared by ORLY Color Labs (@orlycolorlabs) on

The 800-square-foot space also acts as a flagship store to the brand with access to Orly’s full catalogue of colors and treatments.

RELATED: Create a Crystal Clear Extension with Orly’s Builder in a Bottle

 

View this post on Instagram

 

A post shared by ORLY (@orly) on

“We set out to create a space that would inspire people to make their own nail color—and even name it,” says Orly creative director Shanee Pink. “The space is more than a custom color bar—it is an experiential space for the community to come together and share their love for nails, nail art, beauty, wellness and express their unique individual selves through color and play.”

 

View this post on Instagram

 

A post shared by ORLY (@orly) on

Rooted in innovation, the conception of timeless nail looks such as the original pink-and-white manicure, cutting-edge color, treatments, textures and design, to what’s new and next in nails has all been created by the brains and beauty lovers at Orly. Family owned since 1975, the made-in-Los Angeles brand’s products are vegan, cruelty-free and made with love.

Go visit their new location at 7621 Beverly Blvd, Los Angeles, California 90036, open from Tuesday through Saturday, from 11 a.m. to 7 p.m.

—by Angelina Lewis

[Images: Courtesy of Orly]

Tell us your thoughts! Leave a Facebook Comment

More