Hammer & Nails has announced two new members to its leadership team: Aaron Meyers and Mia Dinh.
Hammer & Nails is a first-of-its-kind men’s grooming shop providing straight razor shaves, beard trims and hand- and footcare.
The brand’s co-owner and recent CEO John Choi is transitioning to Chairman of the Board of Directors, and Aaron Meyers, who has served as the President and COO for more than two years, has become the Chief Executive Officer.
“We are thrilled to announce Aaron’s well-earned promotion to CEO,” said Choi. “In his role as COO and President, Aaron has spent countless hours perfecting our business model and operations and expanding our footprint both online and with brick & mortar locations. Aaron has more than doubled the size of Hammer & Nails through strategic franchisee partnerships, launched a product line that can be found on Amazon.com, and strongly led the brand through the adversities faced with the recent pandemic. The Board and I look forward to working with him and the rest of the Hammer & Nails team to ensure that today marks an exciting move forward for our Company.”
As CEO, Meyers will work to capitalize off of the growth momentum seen by Hammer & Nails in recent years, and look to expand the brand throughout the south, specifically Florida, North Carolina, South Carolina and Georgia.
Prior to joining Hammer & Nails, Meyers’ impressive resume showcases more than 25 years of experience in operations and brand development. As the former VP of Operations & Innovation at Massage Envy, he led over 1,000 company-owned and franchised locations. His professional background also includes an additional 20 years at FedEx Office where he led operations in Europe, Canada and Latin America.
"I am excited to continue to lead Hammer & Nails and our many dedicated franchise owners across the country,” said Meyers. “I look forward to taking our brand on this explosive growth journey, and know we will soar in 2021 with the leadership team we have in place."
Mia Dinh has joined Hammer & Nails as the director of training and operations.
Dinh has spent the last two years as one of the franchise owners of the West Hollywood Hammer & Nails where she also worked as general manager. She has more than 15 years in the men’s grooming industry.