Recap: The Beauty and Wellness Congress in Italy

Nov 16th, 2022

Chiara Tentori

The Beauty & Wellness Congress took place in Italy at the end of October

Courtesy of Chiara Tentori

Beauty is back in Italy!

For three days, the global beauty community gathered together in a positive, vibrant atmosphere at the The Beauty & Wellness Congress in Milan, Italy, which occurred October 29 through the 31.

Nails on display at The Beauty & Wellness Congress in Milan, Italy

Cosmoprof Worldwide Bologna and Esthetimedia Group organized the event, which united professionals from all sectors of the beauty industry to discuss and explore themes, trends and innovations that will guide the industry and consumers over the next few years. Companies, spa therapists and beauty trendsetters gathered to broker deals and present breakthrough product launches and innovative solutions.

Close to the city center in the beautiful and spacious Allianz MiCo, the largest convention centre in Europe, the event offered an optimized layout for distributors, owners and professionals from beauty centers, wellness centers, beauty salons and spas.

Attendees browse the convention floor at the Beauty and Wellness Congress in Italy

Along with the trade show, utmost attention focused on education, particularly the 38th International Congress of Aesthetic Sciences and Applied Techniques by Les Nouvelles Esthétiques Italy. Among the speakers of the congress, Roberta Giannetti, nail technician, educator and founder of Professione Onicotecnica school, held a highly technical speech about "The correct procedure for the natural nail covering."

The Wellness Plaza hosted live sessions, workshops and presentations by protagonists of the sector, covering fields such as beauty, wellness and health.

Esthetimedia Group CEO Stefano Pennati said, "We are extremely happy and proud to be here. The feedback from exhibitors, beauticians and schools is very positive. This show and our congress mark a new beginning for the entire beauty industry."

The global beauty community will gather together again at Cosmoprof Worldwide Bologna, March 17-20, 2023 in Bologna, Italy.

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