As we enter into 2025, it's expected to see some nail trends accelerate while others might fade. Spate has revealed several trends that it anticipates to grow in the new year, and what those trends are showing us about the overall landscape of the industry.
Nail Trends
The following trends show search volume based on US Google searches ending October 2024.
Builder Gel: 58.5K
Russian Manicure: 22.9K
Almond French Tip: 12.3K
Chrome Tip Nails: 11.2K
Gel Nail Strips: 7.9K
Ombre Chrome Nails: 4.5K
Semi Cured Gel Strips: 2.7K
Jelly Gel Polish: 1.9K
Rubber Base Gel: 1.3K
Salon-Quality Nails
According to Spate, the top growing nail trends in search data suggest consumers increasingly seek long-lasting, salon-quality results—even at home—based on the rise in rubber base gel, builder gel and semi-cured gel strips. It reportedly points to a focus on durability and professional-level finishes achieved easier.
In turn, the search for gel nail strips and jelly gel polish shows a preference for easy-to-apply solutions that cater to the DIY beauty movement
Elevating Nails
Chrome nails are nothing new, but their popularity points to an appetite for high-shine, eye-catching aesthetics that balance sophistication and modernity, according to Spate.
The French tip and Russian manicure reportedly reflects a desire for precision as consumers look to elevate classic styles with unique, upscale details.
