Nail design trends are always changing. Seasons, celebrities, fashion and more drive what clients are looking for from their nail technicians.
According to data from Spate, the fastest-growing nail art designs are bow nails and green chrome nails.
Bow Nails
Bow nails average 3.8K monthly searches and have seen a +174.4% growth in searches compared to last year.
This trend follows the rise of adult women embracing girlhood, the coquette aesthetic (+98.9% growth compared to last year), the balletcore aesthetic (+3.4% growth compared to last year), and Sandy Liang.
Design created by Scarlett Wooldrik
From big statement bows to more delicate ribbon-like designs, consumers are seeking nail inspiration through searches like bow nail design and nail art with bows.
TikTok has seen a +911.0% year-over-year growth in bow nail views compared to last year.
Green Chrome Nails
This trend has spiked in searches due to the "brat" culture surrounding artist Charli XCX.
Green chrome nails average 2.3K monthly searches and has seen a +149.6% growth in searches compared to last year.
While brat summer surely took off this year, recent data shows that brat fall might not be far behind.
Design created by Scarlett Wooldrik
According to Spate, consumers are looking for bold options beyond traditional green chrome nails, exploring variants like French tips and green and purple chrome nails.
Chrome tip nails are growing quickly with a +59.8% year-over-year increase, and blue chrome nails have seen a +104.9% year-over-year growth.
