Cosmoprof North America Announces Economic Equity Initiatives

Cosmoprof North America is launching initiatives to help multicultural entrepreneurs and brands, gain more equity in the market.

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Cosmoprof North America (CPNA) is planning to introduce a series of new initiatives, which will include a partnership with READY to BEAUTY, a global think tank for multicultural entrepreneurs and brands.

This collaboration lays the foundation for an understanding of economics of the Black/African American beauty market.

“Our team at Cosmoprof North America is dedicated to understanding the issues of diversity, inclusion and their cultural impact on economics within the beauty industry. We are thrilled to partner with READY to BEAUTY on a series of initiatives that will help the beauty industry become more inclusive, diverse and economically equitable,” said Liza Rapay, head of marketing at Cosmoprof North America.

Cosmoprof North America offers domestic and international retailers, distributors, beauty brands and suppliers an opportunity to come together, make new relationships and foster collaborations.

The annual Tones of Beauty was the first-of-its-kind showcase of Black and Brown brands. The sixth Tones of Beauty showcase will be held Aug. 29–31, 2021, at CPNA at Mandalay Bay Convention Center in Las Vegas, Nevada, and will be curated by Corey Huggins, founder and managing director of READY to BEAUTY.

This year’s Tones of Beauty event will allow attendees to view a real snapshot of the Black/African American beauty sector, allowing for a better economic understanding of the challenges and opportunities, and sketching out a pathway for what should be the next steps in terms of financial actions and reforms for economic equity within the beauty industry.

“From curating and hosting the Tones of Beauty showcase for Cosmoprof North America, I knew in regular order Black/African American brands were characteristically economically sensitive. Moreover, I know real economic change can only be achieved on a base of real economic data. Consequently, I decided to draw that baseline in the sand and have my think tank field the foundational economic research for multicultural beauty with Cosmoprof North America as the national strategic partner,” said Higgins.

Cosmoprof North America and READY to BEAUTY are also launching a national #BankBlack banking and finance program to specifically support emerging Black/African American beauty entrepreneurs and brands. This nationwide initiative is set to begin this fall.

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