JoicoProducts & Press ReleasesHomeJoico InnerJoi Hydrate DetanglerThe Joico InnerJoi Hydrate Detangler is a hydrating, smoothing and nourishing leave-in treatment that instantly revives dry hair strands.Articles & NewsHome6 Vivid Shades to Vibe With This SummerVivid hair color has come such a long way in the past decade. Not only do stylists have a larger array of vivids than ever before, but the quality and durability of the vivid selection has really increased with its entrance into mainstream.Home7 Products for Clean HaircareIn March 2024, Beauty Launchpad delivered a curated collection of clean and sustainable professional beauty products to 50 salon professionals in our Clean Beauty Box.HomeHair Color How-To: Jamie ChungCheck out Jamie Chung's root touchup from Larisa Love using Joico products.HomeHow-To: Selena Gomez's Platinum BlondeSelena Gomez is rocking a new platinum blonde color by Riawna Capri and Nikki Lee.HomeGet the Look: Hilary Duff's Blue HairHilary Duff has a brand-new look by celebrity hairstylists Nikki Lee and Riawna Capri.