You’ve probably heard about an online booking and considered trying it out, but you’re not sure if it will pay off and streamline your work. Guess what – the nail salon across the street is already enjoying the benefits the latest technology gives them. That’s just one reason to modernize. Here are some more:
- No more unanswered phones
How often does your phone ring, but you can’t answer it, busy attending a customer? That’s lost revenue and sometimes even worse – a lost client. What’s more, a majority of your guests are simply too busy to call you during your opening hours. With an online booking system in your salon, customers will book 24/7, even while you’re away enjoying your summer vacation or having a great time off with friends or family.
- Convenient bookings through Facebook
You invest a huge amount of time to run and promote your Facebook page. You post pictures with your best work and try to engage your fans to gather positive reviews. But why not get some more bang for your buck? Give clients a chance to make bookings directly from Facebook while they’re impressed with your latest nail art. You’ve got a great Facebook page, why not use it to its fullest potential and boost appointments!
- Automatic appointment reminders
Reducing no-shows and identifying the most forgetful customers can be a real issue for any salon, regardless of its size. Once again, an online booking system comes in handy. Not only will it reduce the time you spend on the phone by letting customers book appointments themselves, but also by sending them automatic text reminders on your behalf. It can help you cut no-shows by up to 70%! And if some of your clients still miss their appointments on a regular basis, you will be able to single them out quickly and take appropriate steps to mitigate the problem in the future.
- Free and customizable website
Besides online booking, good salon software such as Versum will provide you with a simple and free website. Stylish, easy to use and fully customizable, it will allow you to create a picture gallery, introduce your staff, display your pricing list and show-off reviews written by your customers. Everything your customer needs to know to book an appointment in your nail salon, all in one place.
- Recommendations and referrals
Satisfied customers are the best advocates for your business. Make sure they write feedback on the services you provide. Using Versum, you can enable automatic review requests which will be sent to customers after each visit. You will be able to publish positive reviews of your choice on Facebook, Twitter or your website, building your credibility. Gathered over time, a large number of reviews will demonstrate how well-liked and renown your salon and services are. Follow the latest trends and promote your salon as modern and driven by state-of-the-art technology. Show your clients that you are not only a professional nail specialist but also an innovative manager.
Now that you know the benefits of online bookings, you only need to choose the best salon software. Check out Versum – an easy to use and affordable system trusted by thousands of professionals in the beauty industry. Visit www.versum.com to find out more and sign up for a free trial.