Gelish Launches Xpress Dip Powders
Gelish announces the launch of Xpress Dip, the latest evolution in dip powder systems. With no product buildup on brushes and a faster application process, Gelish Xpress Dip accelerates color application with patent-pending ColorFusion Dip Powders that combine a unique mix of dip powder and activator to create vibrant manicures with faster, even application.
“Gummy brushes are now a thing of the past with Xpress Dip,” says CEO and Gelish founder Danny Haile. “Our patent-pending formulation has the activator built into the powder for light speed application process that eliminates brush gumminess and hardening. Xpress Dip is the next evolution in dip powder.”
Infused with calcium and biotin, Xpress Dip offers up to 21 days of wear in an odor-free, vitamin-infused formula. Launching in 24 color powders, all Xpress Dip colors will match all Gelish and Morgan Taylor shades.
—by Angelina Lewis
[Images: Courtesy Gelish]