You can't resist this sort of sparkle! Micaela Wallgren of...
Trend Watch at Cosmoprof North America
Cosmoprof North America is partnering with the world’s premier fashion and beauty institution: the Fashion Institute of Technology, F.I.T. As the State University of New York’s most fashion-forward university, F.I.T. is the only college in the United States to offer both a Bachelor and Master degree dedicated to Marketing Cosmetics and Fragrances. This collaborative effort will not only highlight the school’s forward thinking approach to education, but will help to launch the careers of several very talented, inspired, and industry-minded students from the undergraduate program.
Participants will have the opportunity to attend Cosmoprof as the first ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report on their findings via posts on Twitter and Facebook, giving the entire industry access to these new beauty discoveries, and further enhancing Cosmoprof North America’s social media presence. Not only will this be a new and exciting initiative, giving the show a fresh and unique component, it will also foster an environment for these budding professionals to meet and network with exhibitors and industry leaders, potentially securing future employment.