All Hallow's Eve isn't just about dressing up in costume; it's also about dressing up nails in...
Sephora Nail Studio by XpresSpa
The beauty retailing behemoth has—finally—branched out into the world of nails. Known predominantly for its vast array of fragrances, assortment of makeup lines and top-of-the-line skin- and haircare products, Sephora now recognizes that nails belong in that lineup. The corporation partnered with celeb and editorial nail tech Melissa Bozant to direct the education efforts and XpresSpa Nail Studio to bring the nail bar concept to life.
Year Founded: August 2011
Locations: California: Hollywood, San Diego (Fashion Valley), San Francisco (Powell St.), Santa Monica (Third Street Promenade), Costa Mesa (South Coast Plaza); New York: Times Square (42nd St. and 7th Ave.), NYC (34th St.), Garden City (Roosevelt Field Mall); with more locations to come.
Best Selling Service: High Line (two-hue designs like French and moon manicures), ombré designs and matte dots.
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