Offering discounts especially for local students is a good way to entice them! Make it a longterm policy in your salon to have a certain percentage discount off all services when a student shows their school ID. Also advertising this promotion through fliers and the school paper is helpful. If your local school is a full-fledged university, there are often websites, apps, or lists out there of all the businesses in the area that do school ID discounts. Research online to find out who to contact to have your salon's name on the list.