WEB EXCLUSIVE!

 

What’s Next?

 

By Liz Barrett

 

Want to stay ahead of the competition? These manufacturers aren’t afraid of letting the cat out of the bag early—they’re revealing some of their biggest product launches scheduled for 2008. Get your notepad ready and start planning for a prosperous new year!

 

China Glaze

Susie McCready, brand manager:
“My focus for current and future collections is to illustrate our tag line—‘Live in Colour’—with themes and images that reflect how we can enhance our lives with color. We've put our models in different environments and said, ‘Now, do what you do, but do it beautifully and with a great manicure.’ In the past, we’ve SURFED and gone SKIing in color, and now we're going to TEXT, CONSERVE and get INKed in color.
      “The TEXT collection consists of 12 new microparticle polishes for beautifully manicured digits; communicating via keypad puts fingers in focus. We named the technologically advanced, holographic polishes with abbreviations used in text messaging.
      “In our Ecollection, the palette represents sun, clouds, trees, water, sand and earth, and the names offer suggestions on how to conserve resources. It includes six colors, some creams and some very light shimmers, that are one-of-a-kind—just like our planet.
      “Finally, for summer 2008 we have INK, a collection inspired by tattoo art. The colors are vivid neons and the logo is a tattoo art design á la Ed Hardy. Tattoos have moved beyond the parlor and are showing up on the runway, and we wanted to capture this trend in a polish collection.”

 

CND
Jan Arnold, cofounder:
“One of the biggest changes going into 2008 is that our company, while still incorporated as Creative Nail Design, will now be known simply as CND. The brand’s new look signifies an overall revitalization that demonstrates our freshly unified and streamlined identity and will enable us to maintain our position while continuing to grow our business in an ever-changing and competitive global marketplace. The new packaging with the new logo will be rolled out in phases over the next 18 months.

      We’ll also be opening our first CND Institute and Concept CND salon in Los Angeles in spring 2008. The CND Institute will serve as a postgraduate professional hand-and-foot beauty education facility, providing nail professionals with a comprehensive career development program and hosting intensive domestic and global training sessions. Concept CND will be our flagship venue for total hand and foot beauty—a state-of-the-art concept salon embodying optimum sanitation, luxury and impeccable service. The CND Institute and Concept CND will exemplify all that CND has stood for over the past 28 years and will help usher in the company’s vision of the future.”