WEB EXCLUSIVE!
(continued from page 1)
What’s Next?
Cuccio Naturale
Tony Cuccio, president/CEO:
"Marketing support material not only helps build brand awareness, but also raises the perception of a salon to a spa. In 2008, we’re supporting salons and spas with three types of five-foot banners, which are free when professionals buy any three of our deals; educational DVDs that are multilingual; informative sell sheets; and helpful tips to better build a successful business incorporating Cuccio Naturalé products.
“The banner deals we’re currently offering for 2008 consist of The Power of the Tower, which includes counter-size Body Butter towers, On-the-Menu European Spa Service Programs and Scentual Spa signature service kits.
“We’ll also be introducing a new ultrahydrating treatment for hands, forearms and feet called Deep Dermal Transforming Wrap, and our Star Nail division will release four new nail art kits."
Entity Beauty
Craig A. Fleming, president/CEO:
“In the coming year, Entity Beauty is planning new products that will continue to build on our reputation for introducing items that incorporate the latest technology and artistic advancements. We are proud to build on a year in which we introduced more than 20 new products.
“After the successful launch of our Nanovive Skin Revival System, you will see more products that expand on our patented nanotechnology, including manicure and pedicure systems. We believe that nanotechnology is the future of skin care.
“We also believe that when we educate beauty professionals about products with advanced technology, we can help them charge premium prices for real results. Our goal at Entity Beauty is to deliver proven performance in our products, which results in higher profits for our customers. Consistent with that goal, you will see Entity Beauty expand into other professional systems, such as a gel line that’s under development. And as always, we back all our products with satisfaction guarantees and the highest level of customer service.
|
 |
“Our message for 2008 is that we don’t want to leave beauty professionals behind in the technological developments that are increasingly available over the counter.”
Essie Cosmetics
Essie Weingarten, founder and president:
“We’re very excited about 2008! We’re hard at work developing new products that are still top-secret. As always, expect to see our seasonal fashion collections with brand-new colors that will be in step with the hottest runway trends. The colors will offer something for everyone and feature the flawless coverage, outstanding durability and chip-resistant formula trusted by professionals. Stay tuned to see what else we have in store at Essie next year!”
INM
James George, president/CEO:
“INM is smooth as silk for 2008. Last year was a truly exciting year for us, and 2008 will take things one step further as INM introduces a new line of vibrant and soothing skin care. “We’ll offer four different scented lotions and four hand and body washes. Each lotion will replenish skin cells with the moisture lost to stress and the environment; invigorate the sense of smell with fragrances that stimulate without suffocating; promote renewed skin cell growth, working with the body’s natural rejuvenation process; and elevate the idea of what soft skin truly feels like.
“Our Hand and Body Wash will provide an intoxicating aroma and a calming, soothing effect, providing a transcendental experience of pampering and comfort.”
|
