Basketball legend-turned-entrepreneur Earvin “Magic” Johnson has been named the keynote speaker for the 2017 Professional Beauty Association (PBA) Business Forum. Scheduled for Sunday, July 9, at the Mandalay Bay Resort and Casino in Las Vegas during PBA Beauty Week, the event gives both PBA members and non-members the opportunity to learn about the latest trends and issues impacting the industry. Johnson will share how he achieved success in both his career with the National Basketball Association and the business world in his presentation “Understand Your Customer and Deliver.” In the talk, Johnson will explain how the principles of focus, strategy and discipline apply on the court and in business.

Additionally, PBA executive director Steve Sleeper and PBA chairman of the board Reuben Carranza will discuss the Scottsdale, Arizona-based organization’s initiatives for 2017 and provide information about the Future of the Beauty Industry Coalition, an organization dedicated to protecting the industry from deregulation while maintaining health standards. To purchase tickets or for more information, visit probeauty.org/beautyweek.

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