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News: January 2010

 

 

 

 

Age Appropriate Lacquers

Age Appropriate Lacquers	In the November 2009 issue of Harper's Bazaar, readers got the scoop on how to accessorize finger- and toenails with the chicest fall polish colors according to age group in the "Prettiest Polish for Every Age" feature. Women in their 20s and 30s should express themselves with the latest polish trends. Essie Weingarten, founder and president of Essie Cosmetics, told the magazine, "Now's the time to make a statement and have fun." For this season, that means metallic lacquers like purple Wicked Game from Lippmann Collection. For ladies in their 40s and 50s, dark bold colors are considered the new classics, such as blue-grey Suzi Skis in the Pyrenees from OPI Products, and for women 60 years and above, universally flattering shades like pinks and nudes are best, such as Essie's light pink Rock Candy.

 

 

Polish in Wonderland
Alice in Wonderland

In conjunction with Disney Co., OPI Products has created a limited edition polish collection inspired by Disney's highly anticipated film Alice in Wonderland. The movie features an all-star cast, including Johnny Depp as the Mad Hatter, and director Tim Burton's signature creativity and colorful imagination. The collection features four spectacular polishes in blue glitter Absolutely Alice, red shimmer Thanks So Muchness!, bright red Off With Her Red! and black multi-glitter Mad as a Hatter, which are merchandised in a specially designed "straight-from-the movie" display.

"OPI is thrilled about tying in with Alice in Wonderland, " says Suzi Weiss-Fischmann, executive vice president and artistic director for OPI Products. "This is a movie everyone will be talking about—and our magical colors were inspired by its brilliant on-screen imagery."

 

Capitol Hill Makeover

The Professional Beauty Federation (PBF) held the 10th Annual Welcome to Our World event in Washington, D.C. in October, where beauty professionals provided complimentary mini-services to members of Congress while educating them about the issues affecting the professional beauty industry. More than 600 members of Congress and their key staff members enjoyed haircuts, mini-manicures, makeup applications and hand and neck massages from more than 100 volunteer beauty professionals.

In the midst of all the pampering, the PBF focused legislators' attention on two issues of immediate importance to the beauty industry: fairness in taxation and access to cosmetology education. The PBF advocated for leaders to support the Small Business Tax Equalization and Compliance Act, which would make it possible for salon owners to claim a tax credit for the FICA taxes they must pay on their employees' tips, and encouraged legislators to make efforts to expand access to cosmetology institutions.

"This important event brings an entire $60 billion industry to Capitol Hill in just one day," says Eric Schwartz, president of PBF and chief operating officer for OPI Products. "It provides the perfect forum for our legislators to learn about important small business and education issues that affect millions of their constituents, while they enjoy the services that are performed by 1.6 million licensed professionals hundreds of times a day, in hundreds of salons, in each of their districts."

 

Capitol Hill Makeover1. Congressman Henry Brown, representing South Carolina's 1st district, receives a mini-manicure from OPI's Loretta Ricker while discussing industry issues with Eric Schwartz, PBF president and COO of OPI Products.

2. Congresswoman Debbie Halvorson, representing Illinois' 11th district, enjoys a mini-manicure while she chats with Schwartz.

3. Congressman Bob Etheridge, representing North Carolina's 2nd district, receives a mini-manicure from OPI's Ricker.
Capitol Hill Makeover

4. The Welcome to Our World volunteers.

 

(Continued on page 2 )

 


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