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Virgin megabrand founder and famous daredevil billionaire Sir Richard Branson was in for quite a shock at Virgin Media’s V Festival this year: concert goers sporting nails Minxed with his likeness!
U.K. distributor Sweet Squared provided nail artists and services in the Louder Lounge VIP Arena during the two-day music festival held outside Chelmsford, England, in August, and they set off on a mission to Minx Branson with the custom-made designs featuring Branson’s face. Though Branson didn’t end up with his own visage on his nails, the S2 team—Kay Pennnington, Kelly Winterburn, Fee Wallace, Rheah Francis, Jemeila Tourh and CND Grand Master Kelly Brooksbank—delivered more than 140 Minx and Shellac manicures to celebrities, Virgin VIPs and other attendees.