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When local nail stylist, Kathy Simmons discovered the Indian International Film Awards (IIFA) were scheduled in Toronto from June 23rd to 25th, 2011, she couldn’t wait to add Minx to the event. As the leading nail stylist at Heartbreaker Salon in downtown Toronto she knew that the deluxe Minx nail service would be the perfect add-on to an event emphasizing fashion and glamour.
“Minx is my salon’s most luxurious service, and the shimmering metallics and ornate designs have already made it a favorite in Hollywood,” explained Kathy. “I knew this awards show would be a wonderful opportunity to introduce this new nail fashion to Indian celebrities and fashionistas that would appreciate the high impact glamour that Minx delivers.”
Kathy met with Noreen Khan, one of the main organizers at IIFA, who quickly agreed that a Minx salon corner would be a perfect fit for the festivities. Kathy along with fellow Minx experts Michelle Conte, Serena Rogers and Stephane Tretault, the Minx distributor for Canada, provided complimentary Minx for more than a hundred of the attendees and also offered on-suite services for the celebrity performers.
“Everyone loved the incredible metallic effect of Golden Lightning and Ruby Red Lightning and were amazed at how their nails shimmered and glittered under the stage lights,” Kathy enthused. “In fact, we have already been asked to provide Minx again next year!”
Minx is quickly becoming the must-have nail service for trendsetters. Have you added it to your salon services yet?—Bekki Roth
Photo Credit: Sherlon Charles