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In the Magazine: April
See what's in the April issue of NAILPRO! Our digital edition offers you everything in the print magazine, along with live hyperlinks to products and advertisers as well as video and audio!
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Features
86 Get with the Program
Everyone loves rewards; leverage the “savings” mentality of your clients by starting a customer-loyalty program with these great pointers and learn how to use it well.
By Tracy Morin
94 April Showers
Reap the benefits of a moisturizing drizzle from these hydrating lotions and oils to recondition rough skin. By Stephanie Corbin-Mills
100 Life, Business and Nail Tips
See how one tech took her listening skills to the next level—and grew her business—by becoming certified to offer advice.
By Natasha Goyette
106 Hip to Be Foursquare
Get in the geo-social game by using this location-based mobile phone tool to market and promote your salon. Check in and check out how to implement the strategy for your business. By Liz Barrett
116 The Operative Word: Acrylic
Questions from our readers combined with a bit of wordplay provide the basis for this back-to-basics article about working with acrylic. By Stephanie Corbin-Mills and Stephanie Yaggy
Columns
Attitudes
64 Polished Look: Color Block Party
Translate the runway trend of blocking colors on clothes to nail designs by mimicking the fad and taking it to the next level with texture. By Karie L. Frost
82 Savvy Salon: Lulu’s by Travis Parker
Swing down to San Diego’s South Park neighborhood for an intimate mani/pedi experience in a fabulous boutique-style setting. By Stephanie Yaggy
154 Hollywood File
Catch royal wedding fever with our guide to what (we hope!) we’ll see on the nails of Kate Middleton as she walks down the aisle to meet her prince. By Courtney Roach
Product Talk
84 3 Techs • 3 Designs
What happens when you give three skilled nail techs the same CinaPro Nail Creations products and ask them to design a nail?
Three unique and masterful designs.
130 Pro Talk
Get started building strong gel nails with the Infinity UV Gel Kit from Nubar or polish natural nails with one of the season’s neutral hues, The Look: Spring 2011 Perfectly Bare Collection from CND. By Stephanie Corbin-Mills
Tech-Niques
72 Workshop: The Electric Slide
Backfills with an electric file can be a bit baffling. We got our experts to answer your questions and give you the steps necessary to make your backfill service a snap. By Courtney Roach
78 Art Gallery: New Arrival
Celebrate the pitter-patter of little feet with this month’s nail art designed specifically for those expecting.
By Pam Minch
124 Nail Clinic: A Pregnant Pause
The impending arrival of bouncing bundles of joy means slight changes for pregnant clients—and for pregnant nail techs. Follow these guidelines for keeping everyone healthy and comfortable. By Tracy Morin
In Every Issue
28 Editorial
30 Backfills
34 Nailing the News
52 Portfolio
66 Behind the Nail Pros
136 Showcase
146 Happenings
148 Marketplace Plus
151 Marketplace
152 Ad Index
170 Test Yourself
Cover Credits
Nails: Gina Silvestro, Viv Simmonds and Catherine Wong; Hair: Jeremy Clark, AIM Artists; Makeup: Anthony Merante, AIM Artists using MAC cosmetics; Photography: Cory Sorensen, corysorensen.com; Model: Laurel Stovall, L.A. Models; Digital Imaging: Jaison Duell Wilson; Art Director: Patricia Quon-Sandberg; Fashion/Beauty Editor: Karie L. Frost.




