In a little caravan in the seaside village of Marske in the UK, 12-year-old Brooke Dowey paint...
Introducing Essie Gel!
It’s finally here.
Essie’s own namesake had sworn this day would never come, but with the explosive popularity of gels and gel polishes, she finally realized it was time for her soft and sassy lacquer colors to adapt. “I simply did not believe in gel before,” explains Founder and Creative Director, Essie Weingarten. “Everybody knows, I’m a natural nail woman! I searched for years and years for the perfect formula.”
Though many other brands have already introduced a gel line, Essie Gel’s unique focus is on the health of the nail, even after removal. For the ultimate protection, the gels come with unique keratin-care technology in each step of application, as well as pro-Vitamin B5 and Vitamin E so tips stay hydrated and fortified.
Do you have a favorite Essie shade you’d like to see matched up to their new gel hues? See the Essie polish-to-gel color guide. »
Or check out what products come in the Essie Gel system. »