This mani gives a new meaning to killer nail art! Sarah Elmaz of...
Real Advice For Starting Your Own Nail Polish Brand
April of Pipe Dream Polish
Nailpro: How much would you recommend someone expect to spend to get started making their own polish from scratch?
April: It just depends on your budget. You can start out with a few simple ingredients and a few bottles for under $200 but I would recommend having at least $500 to start out with.
Tell us about the process of finding the right bottle to put your polish in.
There aren't a lot of options as far as bottle suppliers for the average indie maker wanting to purchase less than a few thousand bottles at a time. Most of us have to rely on what third party suppliers have available to us until we are able to afford to purchase in large quantities. I personally prefer round bottles and that's what I use, however, it just depends on one's individual tastes.
How did your first start promoting your products?
I started out with a Facebook page and my Etsy shop, later I joined Instagram and it is still pretty much the only promotion I do.
How many new colors do you put out a year?
Quite a few. I put out a new collection approximately every two months and sometimes a new polish or two in between collections.
Are you glad you chose to start your own indie line? Yes, definitely. It has been a wonderful creative outlet for me and I love to see people loving using something I created!