Have you ever thought about creating your own line of nail polish to retail at your salon? It...
Real Advice For Starting Your Own Nail Polish Brand
April of Pipe Dream Polish
Nailpro: How much would you recommend someone expect to spend to get started making their own polish from scratch?
April: It just depends on your budget. You can start out with a few simple ingredients and a few bottles for under $200 but I would recommend having at least $500 to start out with.
Tell us about the process of finding the right bottle to put your polish in.
There aren't a lot of options as far as bottle suppliers for the average indie maker wanting to purchase less than a few thousand bottles at a time. Most of us have to rely on what third party suppliers have available to us until we are able to afford to purchase in large quantities. I personally prefer round bottles and that's what I use, however, it just depends on one's individual tastes.
How did your first start promoting your products?
I started out with a Facebook page and my Etsy shop, later I joined Instagram and it is still pretty much the only promotion I do.
How many new colors do you put out a year?
Quite a few. I put out a new collection approximately every two months and sometimes a new polish or two in between collections.
Are you glad you chose to start your own indie line? Yes, definitely. It has been a wonderful creative outlet for me and I love to see people loving using something I created!