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 We all know that advertising is an important way to attract potential clients and show off your fabulous salon. But what kind of advertising will be the most affordable and effective for your business? One of the first advertising steps you should take is creating a brochure. A brochure should include basic information, such as pricing and services, but it should also provide a visual of the theme, ambiance and décor of the salon. Customers are often attracted to something different and exotic, so if your salon has a special theme and a fun interior, you should definitely include a few pictures in the brochure to show it off. A well-done brochure will serve as an information tool to potential clients but also be a peak into what makes your salon unique and special.
Brochures are usually broken into six panels. Below we explain what information you should include in each panel.
Panel 1 is the cover of your brochure and the first thing that people notice. Make sure you put the name of your business in large and easy to read letters, an eye-catching photo and a catchy phrase that fits with what you are trying to sell.
Panel 5 includes personal information about the business, such as history and what makes your salon unique and different. Here you want to summarize why clients want to visit your salon.
Panel 6 includes the location information: address, phone numbers, and business hours.
Here is an example of where each panel falls when creating a brochure:
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