Essentials Survey - Income

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Piggy Bank

How do you advertise your business?

Handouts - 57.8%
Online ads/directories - 42.9%
Email blasts - 33.3%
Direct mail - 22.4%

Do you host in-salon events for the local community?

Yes - 29%
No - 71%
66% of salons that held community events got between 1 and 5 new clients as a result!

Have you ever partnered with a local area business, such as a restaurant or tanning salon, to advertise your business?

Yes - 23%
No - 77%

Business partnering responses:

  • "Yes! I work hard to keep open communication with local radio stations, clubs and restaurants. I do promotions, like going into clubs and offering complementary hand scrubs to promote my salon. I also provide services to local baseball, football and tennis games doing custom Minx made for their fans. I enjoy promoting my services!"
  • "We give a 20% discount to customers of all other stores in our shopping center."
  • "Local clothing boutiques ask me to come in and perform services for their clients. In turn, my clients support their business as well. The local businesses never ask me for one cent of my profits."
  • “We partner with several other local businesses to help each other out.”

Tech Savvy

What social networking sites do you visit regularly? - 78.0% - 45.4% - 34.8% - 9.9% - 6.4% - 2.1%

Does your salon have an active website?

Yes - 35.9%
No - 64.1%

Can clients make appointments online for your salon?

Yes - 18.2%
No - 81.8%

Do you send out email newsletters to your clients advertising specials and events?

Yes - 30.7%
No - 69.3%

Does your salon have an active Facebook or MySpace page?

Yes - 36.4%
No - 63.6%
41.8% say they advertise specials through social networking sites (Facebook, MySpace, Twitter)

Do you use a computer system to maintain appointments and/or keep client records?

Yes - 40.3%
No - 59.7%

If you do not currently have a website, how likely are you to start next year?

Very likely - 15.8%
Likely - 9.4%
Not sure - 44.8%
Unlikely - 10.2%
Very unlikely - 19.8%