Orly International and SpaRitual sure know how to throw a party; the two popular nail manufacturers celebrated the coming of summer this year with star-studded events and bikini-themed manicure parties.
Orly teamed up with clothing company Roxy to kick off the season by treating customers to free manicures and bikini fittings at Roxy store locations in San Diego and Costa Mesa, California. Soak Nails in Encino, California, provided nail technicians for the event, who matched attendees’ bikinis to nail polish colors from Orly’s Sweet and Viva collections, featuring pinks, blues, corals, greens, oranges and yellows—perfect for summer!
Meanwhile, SpaRitual revved up for a sizzling season with actor Hank Azaria, best known for voicing several characters on The Simpsons, at his home in late June. The star played host for the celebrity-packed poker tournament Playing for Good while his yard was transformed into an outdoor spa with mini-manicures offered by Los Angeles-based SpaRitual. In between hands—of cards, that is—manicurists pampered guests’ nails, topping them with colors from the SpaRitual Kaleidoscope and Soulful collections.
Sponsored by Los Angeles magazine and Agua Caliente Casino, Resort & Spa, the tournament grossed more than $150,000 for the education and outreach programs offered by the Geffen Playhouse in Los Angeles and Azaria’s nonprofit organization Determined to Succeed.
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