Business Articles

Millie's Marketing Tips: Trade Shows
Have you ever returned from a trade show only to realize that you didn’t see half of the people you wanted to, didn’t stop at all the booths and bought duplicate gel colors? If this scenario sounds...
Butta Fingers Collection
I developed a line of professional products in December 2010, and it’s named after my salon Butta Fingers Nail Studio. I decided to develop this professional product line because I felt there was a...
PBA Scholarship Winners
Applicants needing financial help to pursue their cosmetology schooling goals found respite with the Professional Beauty Association/National Cosmetology Association Sally Beauty Excel Scholarships...
Cost of Reputation by Bob Giblett
As I write this, there are seven Web-stores in Sweden offering low-cost nail products. By low-cost I mean that they are selling gels and acrylics up to 50% less than the premium brands (ours included...
Millie's Marketing Tip: Host a Spa Day
I was recently talking to another tech about the lull in business that happens for southern techs; you know, when your seasonal clients high-tail it up to the north to escape the heat. Here in Ohio,...
Megan James with Spaphile president Michael Meschures and marketing executive Re
Spaphile is a niche deal site that offers discounted deals on salon services. On Saturday, the company teamed up with swanky restaurant Pink Taco in Los Angeles for a post tax-season event,...
Royal wedding beauty treatments.
You don't have to be a real royal to be in top form for the royal wedding on Friday, April 29, thanks to Tamara Spa + Wellness. This Michigan-based retreat has created royal treatments in honor of...
Stephanie Yaggy on Nail Talk Radio
What a treat it was to be asked to join the ranks of illustrious Nail Talk Radio guests as the very first U.S. magazine editor. And what a great experience it was! Athena Elliot and Naja Rickette...