Essentials Survey - Income

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Piggy Bank

How do you advertise your business?

Handouts - 57.8%
Online ads/directories - 42.9%
Email blasts - 33.3%
Direct mail - 22.4%

Do you host in-salon events for the local community?

Yes - 29%
No - 71%
66% of salons that held community events got between 1 and 5 new clients as a result!

Have you ever partnered with a local area business, such as a restaurant or tanning salon, to advertise your business?

Yes - 23%
No - 77%

Business partnering responses:

Tech Savvy

What social networking sites do you visit regularly?

Facebook.com - 78.0%
BeautyTech.com - 45.4%
YouTube.com - 34.8%
Twitter.com - 9.9%
MySpace.com - 6.4%
FourSquare.com - 2.1%

Does your salon have an active website?

Yes - 35.9%
No - 64.1%

Can clients make appointments online for your salon?

Yes - 18.2%
No - 81.8%

Do you send out email newsletters to your clients advertising specials and events?

Yes - 30.7%
No - 69.3%

Does your salon have an active Facebook or MySpace page?

Yes - 36.4%
No - 63.6%
41.8% say they advertise specials through social networking sites (Facebook, MySpace, Twitter)

Do you use a computer system to maintain appointments and/or keep client records?

Yes - 40.3%
No - 59.7%

If you do not currently have a website, how likely are you to start next year?

Very likely - 15.8%
Likely - 9.4%
Not sure - 44.8%
Unlikely - 10.2%
Very unlikely - 19.8%