Essentials Survey

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Who Are You?

What’s your job title?

Nail technician (employee) - 18.6%
Nail technician (booth renter) - 32.4%
Salon owner - 42.1%
Salon manager - 4.3%
Student - 2.6%

Gender

Female - 95%
Male - 5%

What is the highest level of school you’ve completed?

Some high school - 3.3%
Graduated high school - 30.6%
Some college - 47.5%
Graduated college - 16.4%
Graduate school - 2.2%

Essentials Survey - Who are you? page 2

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World in your hands

How many years have you been doing nails?

One year or less - 10.0%
2-3 - 10.9%
4-5 - 14.4%
6-7 - 5.4%
8-9 - 4.9%
10+ - 54.4%

How old are you?

25 or younger - 4.4%
26-30 - 9.3%
31-35 - 13.2%
36-40 - 17.6%
41-45 - 19.3%
Over 50 - 22.5%

Where are you from?

Northeast - 18.8%
Southeast - 12.0%
Midwest - 31.3%
South - 10.6%
Mountain - 12.2%
Pacific - 14.1%
International - 1.0%

What is your ethnicity?

Caucasian - 72.3%
African-American - 11.6%
Hispanic - 6.6%
Vietnamese - 8.3%
Other - 1.2%

Essentials Survey - Who Are Your Clients?

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Who Are Your Clients?

Who are your clients?

Women under 20 - 2.2%
Women 21-29 - 9.6%
Women 30-39 - 35.4%
Women 40-49 - 33.1%
Women 50+ - 19.2%
Men - 0.5%

How many clients do you see each week?

10 or fewer - 19.9%
11-20 - 22.2%
21-30 - 29.5%
31-40 - 11.4%
41-50 - 9.7%
More than 50 - 7.3%

What are your three most-requested services?

Manicure - 41.1%
Fill/Rebalance - 52.4%
Pedicure - 49.7%
Full Set (acrylic, gel or wrap) - 36.2%
Soak-Off Gels - 23.2%

Full Sets (acrylic, gel or wrap) (36.2%) and on-trend Soak-Off Gels (23.2%) weren’t far behind!

Are your clients walk-ins or standing appointments?

Standing appointment - 77.7%
Walk-in - 11.4%
Both - 10.9%

How many of your clients request nail art?

Less than 10% - 55.9%
11-15% - 11.9%
16-25% - 10.7%
26-50% - 9.0%
51-75% - 4.0%
More than 75% - 4.0%

Essentials Survey - What is Your Salon Like?

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Purple Nail Polish on Nails

How would you describe your salon?

Full-service - 54.7%
Nails only - 19.5%
Day spa - 10.7%
Home-based salon - 8.2%
Mobile salon - 4.4%
Resort/hotel salon/spa - 2.5%

What is your busiest day of the week?

Thursday

How many nail technicians work in your salon?

1 - 46.2%
2 - 24.0%
3 - 12.9%
4 - 6.4%
5 - 4.1%
6+ - 6.4%

Check out these trendy services:

Some of you introduced the chip-free service to your clients last year, but with the boom in soak-off gel polish this year, 49.2% of you added it to your services (up from 38% in 2009).

Don’t say goodbye to acrylic and gel just yet; a whopping 59.5% of nail techs are using them as overlays on toes, particularly in the summer.

Some call it too much, but we say it’s never enough; 28.6% of you are using 3-D acrylic nail art on your clients for some serious show-stopping nails.

If you’re a booth renter, how much is your booth rental?

$150 or less - 23.4%
$151-200 - 13.8%
$201-250 - 5.3%
$251-300 - 7.4%
$301-350 - 9.6%
$351-400 - 8.5%
$401-500 - 19.2%
$500+ - 12.8%

Essentials Survey - What is Your Salon Like? Page 2

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Calendar photo

How many days a week are you open?

7 days - 13.5%
6 days - 37.4%
5 days - 32.7%
4 or less - 16.4%

Do you wear a uniform/dress code?

Yes - 34.7%
No - 65.3%

Which of these nail services do you offer in your salon?

Spa manicures - 72%
Spa pedicures - 75%
Full set acrylics - 64%
(tip-and-overlay)
Full set acrylics (sculpting) - 58%
Pink-and-white acrylics - 64%
Color acrylic - 49%
Gel/UV light systems - 66%
Color gels - 53%
Wraps - 32%
(silk, linen, fiberglass)
Glue-and-powder - 15%
Airbrushing - 12%
Nail art - 71%

When was the last time you updated your salon decor?

Less than 1 year ago - 48.5%
1-4 years ago - 36.1%
More than 5 years ago - 8.3%
Never - 7.1%

Does your salon have a security system?

Yes - 52%
No - 48%

Essentials Survey - Products

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Gift Bag

Do you offer retail in your salon?

Yes - 83%
No - 17%

81.1% of techs encourage clients to purchase products for at-home use.

What types of products do you retail?

Nail polish - 63.1%
Nail strengthener - 56.7%
Top/base coat - 53.5%
Cuticle treatments - 55.1%
Polish drying products - 26.7%
Hand lotion - 58.3%
Nail files/buffers - 38.0%
Body scrub - 25.7%
Facial skin care - 28.3%
Hair care - 42.2%
Makeup - 19.3%
Candles - 12.8%
Soaps - 12.8%
Clothing/jewelry - 28.9%

60.1% of techs plan on adding more retail products to their shelves in the next year.

What are your top three most popular retail items?

1. Nail polish
2. Nail strengthener
3. Cuticle treatments

What percentage of your salon space is devoted to retail?

Less than 10% - 45.5%
11-20% - 28.5%
21-30% - 16.4%
31-40% - 6.0%
41-50% - 2.4%
More than 50% - 1.2%

Where do you buy your nail products?

Professional beauty supply store - 92.9%

Distributor - 56.2%

Direct from the manufacturer - 39.1%

Dealer’s catalog or deal sheets - 38.5%

Trade shows - 36.7%

Open to the public beauty store - 20.7%

Essentials Survey - Purchasing

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Purchasing Money and Cash Register

How much do you spend on nail supplies each month?

Less than $100 - 25.5%
$101-150 - 29.1%
$151-200 - 18.8%
$201-250 - 12.1%
$251-300 - 5.7%
$301-400 - 4.8%
$400+ - 4.0%

I buy most of my nail products:

Online - 29.1%
Over the phone - 13.1%
In person - 57.7%

How often do you purchase supplies?

Less than once a month - 18.5%
Once a month - 32.7%
Twice a month - 35.7%
Once a week - 11.4%
More than once a week - 1.7%

Do you purchase your own nail products?

Yes, all of them - 79.2%
Yes, some of them; the salon provides the others - 11.9%
No, the salon provides all of them - 8.9%

Where do you find the best deals on your nail supplies?

1. Professional beauty supply
2. Online
3. Trade shows

Essentials Survey - Income

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Piggy Bank

How do you advertise your business?

Handouts - 57.8%
Online ads/directories - 42.9%
Email blasts - 33.3%
Direct mail - 22.4%

Do you host in-salon events for the local community?

Yes - 29%
No - 71%
66% of salons that held community events got between 1 and 5 new clients as a result!

Have you ever partnered with a local area business, such as a restaurant or tanning salon, to advertise your business?

Yes - 23%
No - 77%

Business partnering responses:

Tech Savvy

What social networking sites do you visit regularly?

Facebook.com - 78.0%
BeautyTech.com - 45.4%
YouTube.com - 34.8%
Twitter.com - 9.9%
MySpace.com - 6.4%
FourSquare.com - 2.1%

Does your salon have an active website?

Yes - 35.9%
No - 64.1%

Can clients make appointments online for your salon?

Yes - 18.2%
No - 81.8%

Do you send out email newsletters to your clients advertising specials and events?

Yes - 30.7%
No - 69.3%

Does your salon have an active Facebook or MySpace page?

Yes - 36.4%
No - 63.6%
41.8% say they advertise specials through social networking sites (Facebook, MySpace, Twitter)

Do you use a computer system to maintain appointments and/or keep client records?

Yes - 40.3%
No - 59.7%

If you do not currently have a website, how likely are you to start next year?

Very likely - 15.8%
Likely - 9.4%
Not sure - 44.8%
Unlikely - 10.2%
Very unlikely - 19.8%

Essentials Survey - Education

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Pencil

How many continuing education classes do you take each year?

1-2 - 60.4%
3-4 - 17.5%
5-6 - 4.5%
More than 6 - 7.2%

10.4% don’t take continuing education classes

What is the No. 1 reason that you do NOT take continuing education classes?

Location - 55.0%
Money - 26.1%
Not enough time - 17.1%
Don’t think it’s important - 1.8%

Where do you get your continuing education?

Distributor hosted classes - 62.0%
Trade shows - 60.7%
Online through manufacturer sites - 34.7%
Through a manufacturer - 31.3%
Online through social networking sites, like YouTube, MySpace or Facebook - 27.3%
Networking Events (such as the High Road to Education) - 16.7%

Does your salon require nail technicians to take continuing education classes?

Yes - 58.6%
No - 41.4%

Does your salon offer education for its employees?

Yes - 58.6%
No - 57.9%

76% said that continuing education is extremely important to them.

Essentials Survey - Just for Fun

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Hands holding flowers

What is your Favorite Nail Shape?

Square - 42%
Squoval - 49%
Oval - 3%
Stiletto - 4%
Edge - 1%

Have you tried soak-off gels?

Yes - 71.2%
No - 28.8%

An epic 82% of clients love it!

What do you think is the biggest challenge of your job?

Hiring new employees - 13.0%
Keeping good employees - 10.9%
Finding new clients - 46.4%
Retailing products to client - 15.9%
Upselling services - 13.8%

While watching celebs’ antics on TMZ or walking the red carpet may provide great entertainment, only 47% of you are influenced by what they’re wearing on their nails.

My Nails are ______

Acrylic - 16.0%
Gel - 10.0%
Pink-and-whites - 10.7%
Soak-off gels - 11.3%
Full of nail art - 2.7%
Polished - 17.3%
Bitten - 3.3%
A personal billboard showing off my work - 28.7%

What consumer magazines are inspirational to your nail work?

Cosmo - 36.7%
Vogue - 33.3%
People/US Weekly - 48.3%
InStyle - 50.0%