Elaine Waston, Vice President of Marketing and Sales and Educator at...
Missing the Nicole by OPI polishes in the Justin Bieber Collection? Don't worry, the line just announced that it's reissuing the shades to meet the demand!
With 14 lacquers in the U.S. and 24 internationally, the One Less Lonely Girl Collection has been a success for the singer and the polish company. More than 1 million bottles have been sold since the collection launched in December. Nicole by OPI plans to ship triple that number to meet the demand of the reissue.
The One Less Lonely Girl Collection was conceived to raise awareness for Pencils of Promise, an organization close to Bieber's heart that builds sustainable schools for underserved children in the developing world. In addition to educating consumers about this non-profit, Nicole by OPI has committed to building two such schools.