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NAILPRO-file Featuring: Utopia Nails!
What’s the best compliment you’ve received about your business?
I run my business mainly through my Facebook page. So any potential clients have access to photos either taken by me of my work or of "selfies" my clients have posted of their nails when they are pleased. And I regularly have people contacting me for appointments saying they have seen my work and they are very impressed. Some have said I'm amazing and very talented *blush*. I even have one client, a new mum, who posts on the local Facebook advertising pages with links to my page singing my praises. It's very humbling. I call her my PR angel.
What advice would pass along to other salon owners?
Utilise social media. Facebook, Twitter and Instagram are amazing ways of getting people to see your work. They may not have been considering a nail treatment, but you may catch their eye and they may treat themselves. I regularly post articles about nail care, new innovations in the nail world and I am very vocal about using qualified and insured nail technicians. As well as posting funny pictures etc., and community related posts.
Anything else you'd like to add?
I try very hard to educate those reading my posts about the dangers of using unqualified and uninsured nail technicians. Especially those who use acrylics not designed for the nail industry. It's my wish that England will bring in laws making it so that all techs have to be properly qualified and insured. And any products not designed for the nail industry cannot be used for enhancements. I truly believe the "nail bars" where they use non nail industry approved acrylics are making it so that many people have been put of any nail treatments for life after a treatment in one if these places.
You can find Utopia Nails on the web:
Facebook: Utopia Nails
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